SALES AND MARKETING
TPG Hotels & Resorts’ approach to Sales and Marketing begins at the Senior levels of the organization. With strong support and oversight by the regional teams, we deploy decades of experience and specialized brand acumen to maximize sales opportunities and drive revenue. TPG Hotels and Resorts is a pre-approved operator of all the major global hotel brands including Marriott, Hilton, Hyatt, IHG, Starwood, Wyndham, and others.
Our regional teams work closely with each hotel to develop, implement and monitor hotel-specific and regional action plans which include direct sales, marketing initiatives, all designed to leverage the strength of the brands. We have excellent success in targeting specific opportunities for revenue growth and index penetration by identifying these demand times early and by focusing both local and regional resources against them through a combination of daily communication and monthly visits to the hotels. Progress is monitored through traditional matrices while remaining agile in our execution to ensure full advantage of every opportunity is exploited.
Through our senior sales leadership, TPG enjoys an excellent relationship with all major third party planners located throughout the United States and leverages these relationships, as well as our geographic density to move business into our portfolio.
TPG’s progressive e-commerce initiatives are fine-tuned and generated through a proprietary owned database geared toward known repeat travelers into the market. This database, and the ensuing initiatives, produce returns well above a 10:1 benchmark and in some cases up to 40:1 ROI’s. We have an excellent track record in generating incremental and share shifting revenues out of our competitive sets by leveraging our brand.com websites as well as independent vanity sites as we see opportunities to enhance the hotel’s presence. TPG’s Senior Vice President of Sales and Marketing serves on E-commerce Advisory Boards for Marriott, Starwood, and IHG.
Our existing relationships, through our branded assets and our independent assets ensure very strong relationships with major on-line third party vendors including Expedia, Travelocity, Orbitz, Getaroom.com, Price and Hotwire. Our inventory in high usage markets, as well as non-branded affiliations in these markets, allows us to offer significant inventory and highly desirable margins, thus ensuring we’re able to leverage these relationships for better premium placement in our branded hotels.
Reservation Management via Branded Connectivity – A single portal that connects all reservations channels – GDS, Voice Call Centers, Hotel Websites and Online Travel Agents – our state of the art reservations system makes it easy to manage all rate products in one place.
Revenue Management Support – Every hotel is assigned a Revenue Account Manager. The team of experts works with TPG hotels to develop smart rate strategies to increase RevPAR through all distribution channels. All rates are loaded and checked by specialists.
Sales Presence – TPG provides sales support through nearly hundreds of dedicated sales professionals. Strong relationships in all market segments – leisure, corporate, and group – create substantial opportunities for our hotels. The group sales team concentrates on generating sales leads every month and the corporate sales team manages major negotiated corporate accounts worldwide.
Capturing the Corporate Market – All TPG hotels have access to the premier automated tools for maximizing the corporate RFP process. Through online member portal, hotels are provided with proprietary sales and contact data on hundreds of managed corporate accounts, travel agents and tour operators.
Travel Management Companies (TMC’s) – Brand-level partnerships with American Express Travel, BCD, HRG and Carlson Wagonlit create opportunities for TPG hotels including GDS biasing, joint marketing initiatives and TMC office access for sales calls.
Group Sales – TPG Hospitality also maintains official partnerships with key corporate accounts placing groups and meeting business. These partnerships give the hotels access to planners and priority receipt of RFPs from these sought after organizations.
Targeted Marketing Services – TPG Hospitality provides an array of marketing services, including annual global co-operative advertising programs, monthly brand e-newsletters and travel agent promotions. In addition, TPG hotels can take advantage of iTools, a suite of customizable solutions that range from rate shopping tools to market intelligence reports and targeted email campaigns.
Branding, PR and Publications – TPG Hospitality leverages the global branding initiatives for all its brands because branded hotels consistently outperform their competitive set. To maximize awareness custom brand directories are published annually and magazines published bi-annually. Comprehensive, easy-to-use brand websites are supported by search engine optimization and pay-per-click advertising. Monthly brand e-newsletters showcase news and offers to thousands of travelers. All brands are also supported by an annual global PR Plan.
Quality Assurance – TPG Hospitality has developed a comprehensive quality standards checklist. The objective is to help improve product offering and customer satisfaction every day.